How To Promote Your Business Online In Nigeria: 10 Common Strategies That Work Like Crazy.


Thanks for visiting our blog today. You made it here today simply because we executed one of the strategies we will be sharing with you in the latter paragraphs on How to promote your business online in Nigeria.

In fact, these strategies are so effective that we have since generated tons of visits to our websites. Apart from us, one of our newest clients generated over 11,000 clicks and 315,000 impressions in just three months… See evidence below:

How to promote your business online in Nigeria image

We Can Help You Get Results For Your Business Online.

In the following paragraphs, we will outline ten (10) common Strategies that work like crazy. It is a step-by-step strategy on How to promote your business online in Nigeria.

Lets dive right into it:

How to promote your business online in Nigeria: 10 Common Strategies That Work Like Crazy.

1. Determine your Ideal Audience.
Target Audience Customers Group Bow Arrow 3d Illustration image
Target Audience Customers Group Bow Arrow 3d Illustration

This is obviously the best place to begin from. While some people may not agree with me on this, it has always worked effectively in every of my online marketing effort. Without knowing your ideal customers (buyer persona), you may never be successful with the other steps outlined after now. Your ideal audience are ones:

  1. Who have a problem needing urgent attention/Solution.
  2. They can afford the solution you are proffering to their problems.
  3. Who will likely recommend your service to others.
2. Build Your Business Website.

A business website gives a proper online face to your business. With a business website, a visitor is able to learn more about your business without needing to hear from you in person. Building a business website is one of the most important strategy on How to promote your business online in Nigeria.

3. Ascertain Your Primary & Secondary Keywords.
Keyword Image

You may never be successful with your online marketing campaign without first ascertaining both the primary and the secondary keywords you want to be found for. After building your website, you will need to determine your Primary and secondary keywords for the website.

4. Search Engine Optimization.
SEO Images

SEO is a fast growing and affordable means of promoting your business online in Nigeria. After building your business a responsive website, ascertain your primary and secondary keywords, you will need to dive deeper into optimizing the website organically. With SEO, if done well, you will be able show your website to potential clients who are actively searching for your service products online.

5. Register & Verify Your Google My Business.

Google my business is a business directory for local businesses. It is a great tool to help you promote your business locally. The GMB allows your business to show up in Google Maps and also—when someone types in your business name and location.

6. Start Blogging On Your Website.
Blogging image

Your website definitely has a space for blogging, use it to your advantage. By blogging, i mean content development. Write extensively about your product and services, and how they can help your potential clients.

7. Build A Social Media Following.
Social Media Image

The Social media has recently become a means by which business trust is gauged. Most potential clients will ordinarily check your brand out on social media sites to see what people are saying about you. This can go a long way to helping you to promote your business online in Nigeria.

One of the ways by which you can build a formidable social media following is by proper social media pages management. Page management is done by constantly updating your page with the right creatives of your products and services.

8. Use Classified Websites.
classified ads Image in Nigeria

There are so many classified websites in Nigeria that offer you a good opportunity to promote your products or services in Nigeria. Such websites where to advertise for free online in Nigeria includes but not limited to:

  1. Jiji Ng
  2. Jumia
  3. Nairaland Ng and others.

These sites offer free as well as paid services that you can benefit from.

9. Use WhatsApp Broadcast.
Send a Broadcast Message on WhatsApp Image

This strategy has played a big role in all our digital marketing strategies. With WhatsApp Business App, you can send a broadcast marketing information to all or selected contacts on your phone. When next you are thinking about How to promote your business online in Nigeria, think of Downloading WhatsApp Business from the Play or App store and blast your message to your contacts.

10. Run Paid Ads.
paid ads image

This is one of the ways on how to promote your business online in Nigeria. Although, I do not advise a startup in Nigeria to begin online business promotion with aid advertising. This was why I stated other strategies first before aid ads.

Even though this might look expensive for a typical Nigerian business, it is still a good means on How to promote your business online in Nigeria because the results are excellent (I am a living witness to this).

There are different platforms you can employ to get this done:

  1. Google Ads
  2. Facebook Ads
  3. Instagram Ad
  4. Pinterest Ads

We Can Help You Run An Affordable Ad On Google & Facebook For Your Business.

As you begin to promote your business online using all or some of the strategies we have outlined above, you will need to be:

  1. Meticulous with your business.
  2. Conscious of your business funds.
  3. Mindful of giving discounts.
  4. Mindful of how you allocate business budgets.

These and more were some of the traps the likes of DealDey Nigeria and Efritin fell into that led to their folding up.

So What Happened To Efritin?

Efritin which launched formally in August 2015 by a Swedish company Saltside Technologies, and was finally closed down in Nigeria due to mismanagement of funds and high data cost.

So far, I have given you a list of ten action steps on How to promote your business online in Nigeria.

Let me throw it back to you….!

Which of these ten steps are you going to execute first, The Business Website design or building an active social media following?

Whichever one, you may let us Know in the comment section below.

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