How Lucrative Is Digital Marketing In Nigeria? Latest And Detailed Information For Individuals and Organizations.

How Lucrative Is Digital Marketing In Nigeria


How Lucrative Is Digital Marketing In Nigeria?

Whether you are looking forward to starting a career in digital marketing In Nigeria or you are looking forward to starting a digital marketing agency in Nigeria, you are at the right place.

In this blog post, from my personal experience both as an individual digital marketer in Nigeria as well as an experienced digital marketing agency, you will get to see the earning potentials of individual digital marketers in Nigeria as well as how much a digital marketing agency make in a month.

Ready? Let’s delve into it.

How Lucrative Is Digital Marketing In Nigeria? Plus Digital Marketing Salary In Nigeria.

From personal experience as a digital marketer, a digital marketing entry-level salary in Nigeria is ₦150,000. You will earn as much as ₦250,000 to ₦350,000 as you advance in your career depending on the organization that hires you. Digital marketing agencies on the other hand make as much as ₦1 Million Naira monthly.

Yes, Digital Marketing agencies make as much as ₦1,000,000 in a month helping clients to manage their online activities. This is because they combine different digital activities.

In the subsequent paragraphs, I will outline the key knowledge you should acquire as an individual digital marketer in Nigeria in order to increase your earning potential in Nigeria.

Additionally, I will outline the various activities that are proven to generate loads of money for digital marketing agencies in Nigeria even though the number of digitally aware organizations in Nigeria is small.

10 Things You Should Know As Individual Digital Marketer In Nigeria To Improve Your Earning Potential.

10 Things You Should Know As Individual Digital Marketer In Nigeria
Get Familiar With How Search Engines Work.

You may never succeed as an individual digital marketer in Nigeria if you are not familiar with how search engines (Especially Google and Bing) work. This has been covered in-depth here.

No organization in Nigeria looking forward to expanding its reach online, will entrust her online marketing activities to a digital marketer who is not familiar with the search terrain.

Learn Conversion rate optimization.

You need to get familiar with CRO. The reason you wanna get employed as a digital marketer is to help convert all digital marketing efforts into sales.

A conversion rate optimization is the measurement of hypothesis of various website elements, which are sure to trigger actions on the part of a site visitor.

Such site elements include: Live chat buttons, forms (Pop up or embeded), About us page, return policy page (For the sake of ecommerce sites), Push Notifications e.t.c.

Learn Local SEO

Enroll for our Affordable Technical SEO training below.

Since the company you will end up working with sells more in Nigeria, you will be required to optimize their pages for local searches. There are different ways to optimize your potential employer’s pages for local searches, and a few of them include: using local search terms (Including the near me terms) and via Google my business. You can contact me for a full tutorial on this.

Up Your Social Media Management Skill.

I have lost different interviews in the past simply because I did not have an expereince managing a social media. This was even worse because I had little or no experience designing creatives for social media. Apart from wanting to know how lucrative is digital marketing in Nigeria, you may wish to get some training in social media magement as well as how to use image designing tools such as Adobe photoshop, corel draw as well as Canva which is preety simple to use. Talk to us about it.

Learn International SEO

Well, you may not be surprised to hear your employer as you about your experience with optimizing a page for international searches. This is an area of SEO most Nigerians do not know, since they do not target international audiences with their products or services.

The importance of International can not be overemphasized, as it increases your employers conversion potentials. With international SEO, you will reach more potential clients in their native languages. Few things you should know for international SEO:

  1. Decide you want to reach clients on the international level.
  2. Get natives of these countries to write your webpage in their languages.
  3. Avoid using translation tools, they are usually inaccurate.
  4. Initiate a hreflang HTML code for each page/language for easy indexing by Google.
  5. Initiate a CCTLD (country code top-level domain)
Familiarize Yourself With Google Webmaster Blog.

You do nt want to be backward when t comes to updates from Google right?

The best way to stay up to date is constantly reading from Google webmaster Blog.

Familiarize Yourself With Google Search Console.

As a digital marketer, one of the best thing you can do for yourself is familiarizing yourself with the GSC tool. Most employees wll demand that you know how to use this tool.

With the GSC tool, you can help your employees make key and informed business decisions. Additionally, The GSC helps you to gain helpful insight into the queries that visitors discover your site with.

Familiarize Yourself with The Google Analytics.

Before you begin to research on how lucrative is digital marketing in Nigeria, you will need to familiarize yourself with the workings of Google analytics. This is another incredible tool from the archives of Google. This tool works similarly like the Google search console mentioned above, it is just slightly different in some ways.

Pick Up Volunteer Jobs.

While you may be concerned about how lucrative is digital marketing in Nigeria, you should also look at horning your digital marketing skills with volunteer jobs. With Volunteer jobs, you can gauge your skill set, you can make mistakes, and correct yourself.

Acquire As Many Certifications As Possible.

In recent times, digital marketing certifications have grown to be yardsticks for employing the best digital marketers in Nigeria. While there are paid certificates, there are also free digital marketing certificates you can enroll for:

  1. Google fundamentals of digital marketing.
  2. Hubspot Inbound marketing.
  3. Twitter Flight School.

Money Making Avenues For Digital Marketing Agencies In Nigeria.

In this paragraph, I will quickly outline the various avenues by which digital marketing agencies in Nigeria can make money.

Technical SEO.

Technical SEO is a lucrative means by which a digital marketing agency can make money. Technical SEO covers every area of SEO plus other little things new digital marketers will ordinarily overlook such as Whitehat Link building, proper keyword research, on-page SEO, off-page SEO, search intent, E.A.T establishment, link revamp, redirects, keyword density, internal linking, image alt text, text length, title tags, assessing content gaps, and Headers, e.t.c.

Google My Business Optimization.

This is a goldmine, and very unfortunately, many SEO agencies are not doing it. Most organization in Nigeria will want to get found online through their GMB page as well, so helping them to optimize their GMB pages is a big way to make money as a digital marketing Agency In Nigeria.

Content Writing

Every day, people type some phrases into the search bar in hopes that they will get answers from the search engine. You can be that guy who helps organizations in Nigeria to be there as answers when these searches are made. By helping organizations develop quality written contents online for the sake of getting found, you can be sure to get paid handsomely for it.

Developing Digital Marketing Strategy.

Most organizations in Nigeria want to get found online, but do not know how this is going to be done. By helping these organizations to develop a winning digital marketing strategy, you can be sure to smile to the bank every time.

How much does it cost to start a digital marketing agency In Nigeria?

Going by my personal experience establishing a digital marketing agency in Nigeria, you will need approximately ₦700,000 to set up a small-scale digital marketing agency business in Nigeria. This includes payment for workspace/virtual office, two content developers, a social media manager, and a PPC/SEO specialist.

How do digital marketing agencies make money In Nigeria?

Digital marketing agencies make money in Nigeria by the application of a simple pricing model; A Percentage of marketing budget: In simple terms, you charge your clients (Based on agreement), a percentage of what they have set aside for marketing. This model sees my income grow as my clients’ businesses grow.

How do digital marketing agencies get clients In Nigeria?: 7 Proven strategies that work like crazy.

How do digital marketing agencies get clients In Nigeria image

Apart from asking how lucrative is digital marketing in Nigeria, you might also need to concern yourself with how you will eventually get clients when you finally set out.

I have outlined 10 proven strategies I have always used, that has worked like crazy for me.

Content Marketing.

This is my first strategy to attract real clients to my website. Content marketing is an effective tool for attracting clients to the website because it answers the exact question these clients are actively researching.

Proper On-Page SEO.

You may never get a client to patronize your organization if you have not gotten your on-page SEO right. When done well, this area of SEO can drive organic traffic back to your website given time.

Guest Posting

Guest posting is a great way to both get industry recognition for your brand and also a good way to get tons of backlinks to your web pages. There are quite a good number of Guest posting sites where you can get do-follow links back to your site, simply check online for them.

Work On Your Social Media Pages.

While I am not a believer in doing a PPC ad on social media as a means of getting clients, I still believe in getting my clients by judiciously managing my various social media accounts. Social media has come to become one of the platforms for ascertaining how trustworthy your brand is, and how serious you are with it.

Use Pinterest.

Most persons still think that Pinterest is a social media platform like others. Pinterest is not a regular social media site, rather, it is an image-based social media platform where users and businesses can promote and explore their interests by pinning images and videos on virtual boards.

Use Google Search Ad.

Believe it or Yes, Googles search ad is a customer acquisition area you must never overlook. With a search ad on Google, and having targeted the best keywords that represent your brand well, you are sure to get the relevant clients.

Use LinkedIn.

This has been one of my top means of acquiring clients for my digital marketing agency in Nigeria. With Linkedin, if done well, you are sure to connect to the right decision makers in various organizations.


When other means of customer acquisition comes to mind, I will always keep you posted. Just ensure you always stick around.

So far, I have tried to provide a succinct answer to your question: how lucrative is digital marketing in Nigeria. I do hope I have been able to touch the core areas that interest you.

So apart from seeking to know how lucrative is digital marketing in Nigeria, you may wish to recommend us to a friend who is actively searching for digital marketing experts in Nigeria or professional digital marketing companies in Nigeria.

How Much Are Digital Marketers Paid In Nigeria?

Having worked for three organizations in Nigeria as a digital marketer for 4 years, an experienced digital marketer in Nigeria typically earns from ₦150,000 (lowest) to ₦350,000 (Highest) every month. This salary covers only transportation as no organization caters to housing for digital marketers in Nigeria.

Lastly on this, are there areas of this question (how lucrative is digital marketing in Nigeria) you feel I have not done a nice job or I have not covered in detail? or you feel that how lucrative is digital marketing in Nigeria isn’t the right topic, please feel free to let me know in the commect section below.

Brief Introduction About Us.

ICT Networld prides itself in providing leading-edge ICT solutions that stems from our in depth knowledge and experience within this niche industry

Simply ut, we are confident we can develop the right solution each and every time. Our Digital Marketing Consultancy combines very high service levels with outstanding marketing approaches and initiatives that generate long-term commercial value for you.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Got a Project?

We’re happy to collaborate with brands and are confident we can develop the right solution each and every time.

Want More SEO Traffic & Online Business Patronage?

We will give you a personalized step-by-step Strategy On How You Can get more traffic And Online Business Patronage.