I have never been this obsessed with talking about digital marketing in Nigeria in recent times as I have been lately. It is really surprising to see how badly people are doing digital marketing in Nigeria. Even organizations that are supposed to know better, are never doing better than the digital marketing novices in the country.
As a staunch digital marketer, I do not really believe there is any other way to skyrocket your business turnover in Nigeria outside digital marketing. Why this belief?
My decision to write about digital marketing in Nigeria was largely informed and influenced by a few statistics I looked up on datareportal for 2021. These statistics are so true and even digital marketers in Nigeria have not seen them. How on earth do you teach digital marketing in Nigeria or learn digital marketing in Nigeria without simple statistics about digital marketing in Nigeria? In a recent post, I talked about How Lucrative Is Digital Marketing In Nigeria. This post was also influenced by these statistics.
Here is detailed statistics every digital marketing organization or student in Nigeria should know in order to make the right decision.
As an intending digital marketing Organization in Nigeria, this stat will serve as a reorientation to you, it will help you set the right business goals and also the right strategy.
As an intending digital marketing student in Nigeria, this stat will help you ascertain how highly demanded or lucrative digital marketing is in Nigeria.
Internet users in Nigeria.
Social media statistics for Nigeria.
Mobile connections in Nigeria.
The above table lays it bare. Digital marketing In Nigeria is lucrative both for intending organizations as well as individuals who want are looking forward to a career in digital marketing.
In the subsequent paragraphs, I will outline various factors an intending digital marketing organization needs to put into consideration in order to make real returns in Nigeria.
Additionally, I will also outline factors intending digital marketing students in Nigeria needs to note in order to remain competitive.
Let’s dive right into this.
Digital Marketing In Nigeria For Intending Organizations.
There has never been a better time to start a digital marketing organization in Nigeria than in 2021. From the table above, the Nigerian population currently sits at 208.8 million, the number of internet users sits at 104.4 million which simply informs you about the increasing digital awareness amongst the Nigerian population. Mobile and social media users which are connected in every way are also not left out of the positive pointers for intending digital marketing organizations in Nigeria.
If you are intending to establish a digital marketing organization in Nigeria, you may need to know how to do the following:
1. Setting A Winning Digital Marketing Goal.
This is a must-do for an intending digital marketing organization in Nigeria. Goal setting is a big part of digital marketing both for your clients and also for acquiring new clients.
Your goal must be SMART i.e, it must be:
Every goal that you set without following these named parameters will fail.
To begin with, you don’t want to set goals that are ambiguous. This is why you need to ensure that you are specific with whatever digital marketing goal you are aiming at. An example of a specific goal might be; Attracting X number of paying customers in X number of years.
Secondly, as stated above, your goal must be measurable. Whatever it is you want to achieve in your new digital marketing organization must be subjectable to measurement. A good example of this is; We want to make 1000 Clients happy in the space of 2 YEARS or we want to send 50,000 email messages to 10,000 clients in 5 years. That is a measurable goal.
Thirdly, your goal must be Achievable. Whatever it is that you want to achieve in your digital marketing organization, it must never be too bogus or unreal. It should be something within reach and not some unrealistic outlines. For instance, as a new digital marketing organization with zero clients, it is highly unachievable to tell me you will attract 50,000 clients in one year through SEO.
Fourthly, your goal setting must be tried under realistic parameters. This is slightly different from the achievable in that it takes cognizance of the available resources. Here, you will need to consider the level of resources currently at your disposal such as Manpower, technical know-how (in this case, the digital marketing skill level you have), office space, digital marketing tools you have (Premium or free).
Lastly on Goal setting is the time. Time must be allotted to every digital marketing goal you set. Timing your goal gives you the inner strength to get them achieved. For example, we will get 1000 paying clients for our SEO service in ONE YEAR.
2. Setting A Clear And Winning Digital Marketing Strategy.
Apart from setting a clear digital marketing goal (as neatly stated above), another step to launching a successful digital marketing organization is Nigeria is to set the right strategies to achieve the above goals. Digital marketing strategies are actionable plans you are putting in place to achieve your outlined goals. Below are some of the strategies you may replicate for your organization:
- Content Marketing.
- Social Media Marketing.
- Email Marketing.
- Video Marketing.
- Influencer Marketing.
- Online Business Listing.
- Bulk SMS.
The above outlined strategies are proven methods by which you can both increase your clients’-base and also drive a business growth across your digital marketing organization.
They are also simple and proven revenue-generating services. With these, you can generate continous revenues for your new digital marketing organization.
Firstly is the SEO. SEO also known as search engine optimization is the proven organic strategy of generating tons of visit to your website, and ultimate patronage.
With the SEO (If Done well), you will not only generate recurring revenue, you will also continue to generate quality business leads.
A Proper SEO and one which will eventually lead to the actualization of your goal must:
- Begin with Planning and researching your Keywords (Primary, secondary, Short-tail, and long-tail).
- Go in line with buyers’ intent having rseaerched what the competitor is doing.
- Be conscious of your Keyword density.
- Help you produce helpful contents which will naturally get you backlinks.
- Ensure that links to other resources (withing and outside your post) is done properly.
6. Take website speed into cognizance.
7. Must take crawling issues seriously.
8. Ensure that Duplicate contents as well as keyword canibalization are rectified.
The Second Digital Marketing Strategy is the PPC. PPC is simply a pay per click strategy of acquiring new clients as well as making money with your new digital marketing agency. If done well, the PPC can help you achieve your overall business goal faster than you imagine.
Below are some of the best platforms for a PPC ad:
The third strategy is Content marketing. Content development and marketing is another great strategy to helo achieve your set digital marketing goals. By devloping meaningful and helpful contents (Blog posts), you are sure to attract the right kind of audience to your website over time.
As a new digital marketing organization in nigeria, you must ensure that the following points are given proper attention while you develop your contents:
- The content is written properly to represent your brand well.
- You must ensure that the content is written after duely ascertaining the searcher’s intent.
- You should ensure that the topic is well covered in your written content. Additionally, you must ensure that all area is covered adequately.
- Within your content, you must ensure that you are linking to other resources either within your website or outside your website in order to help visitors understand the message you are passing across.
- As you consider content marketing for the sake of properly doing your digital marketing in Nigeria, you must never fail to plan the mediums by which you will promote your content.
- Your content must also include images. Images within your written contents are good ways to keep your readers glued to the content.
The Fourth strategy you should embrace is the social media marketing. As far as digital marketing in Nigeria is concerend, the place of social media marketing can not be relegated to the background. In the above statistics as researched by Datareportal, it was obvious that from 2021 to 2022, there has been a +22% growth in the number of social media users in Nigeria, and this poses a positive signal to new digital marketing organizations.
Email Marketing is another Digital marketing strategy you should add in order to achieve your set digital marketing goals. With email marketing, you can reach your clients directly in their mail boxes.
Video Marketing is another great strategy to for actualizing your digital marketing goals. There has been a crazy surge in the number of people who spend quality time on Youtube everyday.
In a recent survey by Oberlo, Youtube has an active user score of 2.3billion users, more than 79% of internet users worldwide say they have a Youtube account, YouTube has about 1 billion hour of video which makes it the second most popular search engine after Google, YouTube is localized in more than 100 countries. Lstly, 62% of businesses uses YouTube as a channel to post their items and also to reach clients.
Influencer marketing is another strategy you may employ in order to achieve your set digital marketing goals in Nigeria. With influencers on every social media platforms especially on Instagram, you can confidently reach thousand of potential clients with your digital marketing services.
For a successful digital Marketing In Nigeria, you may also consider searching for your clients through their online business listings. Additionally, this is also a great service to render to your existing clients in Nigeria. Below are popular online business listings in Nigeria:
- Google My Business Listing.
- Clutch Business Listing.
- Good firms Online Listing.
Lastly on digital marketing strategy is the bulk SMS. This is a much neglected strategy by which any digital marketing in Nigeria can be successful.
Digital Marketing In Nigeria For Intending Learners.
In the proceding paragraphs, we will touch on some of the key areas of focus for intending digital marketing learners or those who will like to delve into a career in digital marketing.
Let’s begin below:
Many Digital marketing training organizations wil promise to train you on different areas of digital marketing in Nigeria, but you need to be wary so that you do not end up wasting time and money.
When you finally have a grasp of the key things you need to do, you will be saved the stress of going around in a circle.
Develop the passion to learn.
This is obviously the first step to take when you finally decide to learn to be a digital marketer in nigeria. Passion will fuel every other thing.
Learn The Terminologies.
There are so many terminologies in digital marketing that you will need to get familiar with. Some of these terminologies include but are not limited to:
- KEYWORD CANIBALIZATION.
- KEYWORD STUFFING.
Begin to Like Data.
Data is another big area of digital marketing. With data, you will be able to analyze your entire marketing effort and also decide on what is working and what is not. No organization will employ a digital marketer who does not love data.
Delve Deep Into The Practicals.
More than 70% of digital marketing is practicals. You need to begin to learn the core of digital marketing which is the practicals. Digital Marketing In Nigeria also is nothing short of practicals.
Certification in digital marketing in Nigeria is currently a ncessity for getting hired by some organizations in Nigeria. While there are paid digital marketing certifications online, there are also other free certifications. Some of these free Digital marketing certifications include:
- Google fundamentals of digital marketing.
- Hubspot Academy
- Hootsuite Academy.
Please Do Not Forget To Read Also:
So far, I have tried to give an expert and complete analysis of Digital Marketing In Nigeria.
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Patrick Ezeji Is A passionate technical SEO Specialist And Ethical Hacker with Years of Experience doing Technical SEO & Ethical Hacking.
He has had the Opportunity of working with renowned organizations Including Theseohive, Kenmorristeam.
Patrick currently works with ICT NETWORLD as the Technical SEO Specialist as well as the Business Development officer.